AMONG NUGGETS
- CLIENT: Burger King Spain
- AGENCY: DAVID Madrid
- YEAR: 2022
Among Us: Multiplayer Game of the Year.
The Goal? To find out who’s not a true crewmate and eject them before they kill you. Played by millions around the world, including celebrities like Kun Agüero, Ibai, Neymar or Jimmy Fallon, Among Us really broke through from 2020.
Burger King had just introduced its Veggie Nuggets – 100% plant-based nuggets that taste just like the chicken ones. In fact, they taste so much like them, that they could easily play as impostors in a crew of Chicken Nuggets.
We created crews of Chicken Nuggets with a secret number of veggie impostors in them, sent them to top Among Us streamers and challenged them to spot the impostors. They tried.
The gaming community watched them fail as we proved our point: Veggie nuggets taste just as good as the chicken ones.
+110,000 total viewers.
+69,000 hours watched.
+300,000 total impressions.
- GLOBAL CCO & PARTNER - Pancho Cassis
- EXECUTIVE CREATIVE DIRECTOR - Saulo Rocha, André Toledo
- CREATIVE DIRECTOR - Fred Bosch
- ART DIRECTORS - Manuel Armenteros, Beto Arribas, Blanca Oriz
- COPYWRITER - Tito Rocha
- EDITOR & MOTION DESIGNER - Cris Migueliz
- HEAD OF SOCIAL - Alex Sánchez
- COMMUNITY MANAGER - Saúl Valenciano
- ACCOUNT SUPERVISOR - Adriana González
“Hands down, the most fun I’ve ever had with a project. The highlight? Definetely transforming a chicken nuggets box into an Among Us spaceship. And yes, we did it while binge-watching livestreams and snacking on Burger King nuggets—because method acting, right?”.
