LIVE UNLIMITED
- CLIENT: Hyundai
- AGENCY: Innocean Berlin
- YEAR: 2023
It's always comforting to work on the launch of a model whose predecessor was a huge success. Actually, not. It's a damn challenge to top what's being achieved. Yet, when checking everything the All-New Kona is equipped with, both in design and high-tech features, we thought: yup, maybe anything is possible.
We took this thought quite literally, and based a whole campaign around the concept "Live Unlimited". To bring it to life, we turned to the one place where everything is possible: a child's imagination.
A beautiful piece of storytelling.
Hyundai unlocks the power of our imagination with a vibrant campaign.
Live unlimited also means designing a rig for the KONA to perform a maneuver that was deemed as “impossible”. Not anymore.
The campaign was produced together with Danish film director Nicolai Fuglsig in collaboration with Sterntag and MJZ.
Additional to the main film, we produced product films that highlight that nothing is impossible with the all-new KONA’s features like: Electric Range, Digital Key and Regenerative Braking.
- CHIEF CREATIVE OFFICER - Gabriel Mattar
- EXECUTIVE CREATIVE DIRECTOR - Ricardo Wolff
- CREATIVE DIRECTOR - Sebastian Pattis
- CREATIVE DIRECTOR - Jose Suaid
- ART DIRECTOR - Ana De Alencar Conrado
- ART DIRECTOR - Manuel Armenteros Parras
- ART DIRECTOR - Ahmet Kilic
- ART DIRECTOR - Meri Giorgobiani
- COPYWRITER - Nicolas Holz
- COPYWRITER - João Pedro Pinto Vaz
- CHIEF OPERATING OFFICER - Jonathan Hill
- BUSINESS DIRECTOR - Björn Wilke
- ACCOUNT MANAGER - Ixchel Ochoa
- DIGITAL PRODUCER - Michael Dunker
- ACCOUNT MANAGER - Ismail Cobanoglu
- HEAD OF PRODUCTION - Fabian Barz
- PRODUCER - Allison Markert
- PRODUCER - Valeria Preisler-Vogel
- STRATEGY DIRECTOR - Anna Nowak-Otto
- STRATEGIST - Ilaria Traverso
- MEDIA MANAGER - Tripti Pandey
- MEDIA MANAGER - Maja Lah
- BUSINESS TEAM - Wolfgang Ruch
“My first european campaign after touching down in Germany was exciting, but the real milestone? That came when my mom rang me from a Madrid cinema, practically yelling down the phone that she’d seen my commercial before the film. Suddenly, client feedback didn’t seem so important—this was validation on a whole new level.”
