CAMDOM
- CLIENT: Billy Boy
- AGENCY: Innocean Berlin
- YEAR: 2024
In today’s digital world, the problem of non-consensual nudes and explicit content sharing has skyrocketed. With just a few taps, intimate moments can be capture without permission, leaked and spread across the Internet, often with devastating effects on those involved. This issue affects millions, turning private moments into public nightmares.
Billy Boy responded to this issue by launching CAMDOM - the first Digital Condom to protect the digital generation from non-consensual content during sex by blocking mobile devices.
This German Brand launches the First Digital Condom.
Camdom is as easy as using a real condom. All you need to do is to open it before having sex to protect your digital intimacy.
First-of-a-kind condom for smartphones is erected to block unsolicited recording.
CAMDOM was promoted, during Sexual Health Awareness Month, with billboards, print ads, and stickers strategically placed near parties, bars, universities, and nightclubs. These environments ensured that the target audience could easily access the digital condom by downloading it directly from the campaign materials.
- CHIEF CREATIVE OFFICER - Gabriel Mattar
- EXECUTIVE CREATIVE DIRECTOR - Ricardo Wolff
- HEAD OF ART - Maso Heck
- CREATIVE DIRECTOR - Jose Suaid
- CREATIVE DIRECTOR - Sebastian Pattis
- ART DIRECTOR - Manuel Armenteros Parras
- COPYWRITER - Nicolas Holz
- MOTION GRAPHIC DESIGNER - Alexander Aleksidze
- SENIOR MOTION GRAPHIC DESIGNER - Julia Sachse
- CG ARTIST - Alexander Aleksidze
- ACCOUNT DIRECTOR - Lisa Osokina
- SENIOR ACCOUNT MANAGER - Neringa Kuolalyte
- SENIOR STRATEGIC PLANNER - Odile Breffa
- STRATEGY INTERN - Kyra Herzberg
- PRODUCER - Allison Markert
- SOCIAL MEDIA LEAD - Solene Roussel
- SENIOR PRODUCER - Allison Markert
- APP DEVELOPMENT - Pay4Brain
“First time diving into app development, and wow... I had no clue the amount of testing would be endless! We tested the app so much that the piercing alarm became a daily office soundtrack, and everyone was begging for a bit of silence”.